Business 101: Principles of Management Course - Online ... Course Summary Business 101: Principles of Management has been evaluated and recommended for 3 semester hours and may be transferred to over 2,000 colleges and universities. SIXTH EDITION Marketing for Hospitality and Tourism SIXTH EDITION Marketing for Hospitality and Tourism Philip Kotler John T. Bo wen James C. Makens ... PROS AND CONS OF ONLINE RESEARCH 140 MARKETING HIGHLIGHT: A "QUESTIONABLE" QUESTIONNAIRE 143 ... A CREATIVE EXAMPLE OF PUBLICITY FROM CASINO MOGUL STEVE WYNN 407 THE PUBLIC RELATIONS PROCESS 408 Six Principles of Effective Global Talent Management
PRINCIPLES OF MARKETING
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Sales & Marketing As a career choice, one of the major attractions of the tourism industry is contact with people. This module introduces the your to the factors which influence consumer behaviour in this sector, together with the concepts and principles of marketing management. Learning Outcomes: 1. Outline the fundamentals of service marketing 2. Principles of casino marketing (Book, 2008) [WorldCat.org] WorldCat is the world's largest library catalog, helping you find library materials online. Learn more ››. Follow WorldCat: Button: E-mail updates · Button: ... Principles of Casino Marketing
Estimating the Effect of Casino Loyalty Program Offers on Slot ...
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